No theory. No fluff. Just the hard lessons you won’t learn from business books or consultants.
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Real feedback from real operators who don't have time for bullsh*t.
Founders get plenty of advice. Most of it sucks. Recycled frameworks from people who’ve never operated, growth hacks from people who’ve never grown anything, and LinkedIn wisdom from people who think hustle porn is a personality.
Most founder content is written by people who’ve never had to fire someone, confess to the Board that they’ll miss a number, or explain to their team why the strategy changed again.
I have. Multiple times. As a 2x founder, as an executive at growth-stage companies, and as a fractional leader helping other founders scale.
I’ve also built a network of operators, founders, and execs who’ve been through the same battles. Their lessons show up here, too.
I write this to save you some of the pain I went through. Not all of it. But some.

✅ Founders who’ve outgrown the startup playbook but aren’t ready for the corporate one
✅ Founders drowning in advice but starving for something useful
✅ Execs scaling a company they didn’t start but now own the problems
✅ First-time founders navigating the shift from doer to leader
✅ Repeat founders who know how hard it gets and want an edge this time
✅ Ops leaders tired of cleaning up messes that better systems would prevent
✅ Aspiring founders who’d rather learn from others’ mistakes than their own
Real lessons from real operators who've lived the strategies, systems, and hard lessons behind scaling a company. Free weekly 10-minute read. From the trenches, not the textbook.