The Latest

Sep 9, 2026

What your customer needs by month six

Buyers expect a return within six months of buying, however long the contract runs.

Sep 2, 2026

The losing version

Oregon ran a sign-up experiment that looked terrible on day one. Four months later, the losing version had produced 18% more of the behavior Oregon actually wanted.

Aug 26, 2026

It's not me, it's you.

ServiceTitan dumped a nine-year partner by email. The partner found out when the customers did.

Aug 19, 2026

Your team knows which client I mean

The paying client your team dreads is costing you quality and people.

Aug 12, 2026

The habits that hid a $115 million fraud

Twelve founders went to prison for fraud. The court files read like an ordinary work week.

Founder bottleneck

Aug 5, 2026

The sixth day

Tech's loudest investors are demanding six-day weeks. The country that invented the schedule outlawed it, and the man who built the five-day week did it for output.

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A note from the editor

Founders get plenty of advice. Most of it sucks. Recycled frameworks from people who’ve never operated, growth hacks from people who’ve never grown anything, and LinkedIn wisdom from people who think hustle porn is a personality.

Most founder content is written by people who’ve never had to fire someone, confess to the Board that they’ll miss a number, or explain to their team why the strategy changed again.

I have. Multiple times. As a 2x founder, as an executive at growth-stage companies, and as a fractional leader helping other founders scale.

I’ve also built a network of operators, founders, and execs who’ve been through the same battles. Their lessons show up here, too.

I write this to save you some of the pain I went through. Not all of it. But some.